D&AD NEW BLOOD COMPETITION BRIEF • 2026

Canesten

Turning Uncertainty Into Understanding.

A symptom awareness campaign that uses unexpected fruit imagery to make intimate health conversations more approachable, helping people recognise symptoms confidently and break through the stigma that often prevents them from seeking help.

Social Media Post Hero.png

Pharmacy+Posters+Mock+Up.png

Social Media Poster.png

Social%2BMedia%2BPoster%2BMock%2BUp.png

Dryness+Poster+Mock+Up.png

Mock%2BUp%2BWriting%2BVersion%2B2.png

Mock%2BUp%2BWriting%2BVersion%2B1.png

DN%25252525252526D%25252525252BCanesten%25252525252BFinal%25252525252BPresentation.png

Mock+Up+%27Sensitive%27+1.png

Irritation%2BPoster%2BMock%2BUp.png

Strawberry+N25A5114-1.png

Pomelo+Fresh+N25A5070-1.png

Kiwi%2BFresh%2B2%2BN25A4893-1.png

Lemon+N25A4981-1.png

Satsuma+N25A4962-1.png

Lime+Fresh+2+N25A4975-1.png

Plum+N25A4988-1.png

Honeydrew%2BMelon%2B2%2BN25A5055-1.png

Papaya%252BN25A5082-1.png

Apple+Fresh+N25A4846-1.png

Horned%252BMelon%252BN25A5005-1.png

Passion+Fruit+Fresh+N25A5102-1.png

Smaller+Grapefruit.png

Kiwi+Dry+1+N25A4930-1.png

White+Guava+N25A5049-1.png

Pomelo+Fresh%3ADrier+N25A5070-1.png

Lime+N25A4975-1.png

Orange+N25A5016-1.png

White+Guava+Dried+N25A5049-1.png

Satsuma+Dried+N25A4962-1.png

Pomelo+Dried+N25A5070-1.png

Smaller+Dried+Apple.png

Passion+Fruit+Dried+N25A5102-1.png

Smaller+Kiwi.png

Skills

Campaign Design • Art Direction • Creative Strategy • Photography • Audience Research • Visual Storytelling

Tools

Photoshop • Illustrator • AI Mockup Generation

STILLU.

BLOBA