MOTION DESIGN BRIEF • 2025
Addiction Awareness
Recognise the signs. Change the story.
Addiction often develops gradually, making it difficult to recognise until it takes hold. Inspired by FRANK, this motion graphics campaign transforms a complex issue into an engaging visual story that helps university students spot the warning signs, understand the risks and choose a different path.
Motion Development
Before developing the final animation, I explored the fundamentals of movement through a series of stop motion experiments. Starting with a bouncing ball and progressing to a clay character animation, these tests helped me understand timing, pacing, and how small movements can bring a character to life. The storyboard animatic was then used to map the narrative, refine scene transitions, and test the overall flow before production began.
Where storytelling meets motion
Working as part of a three person team, I helped shape the creative direction of the project through script writing, background design, character creation, and animation. To divide the workload, each team member took ownership of different scenes. The clips shown here highlight the three sequences I designed and animated, demonstrating how illustration, motion, and storytelling were combined to create the final outcome.
Created in collaboration with Gloria Rufino & Max Hughes
Skills
Motion Design • Animation • Storyboarding • Visual Storytelling • Character Design • Audio Production • Research • Team Leadership
Tools
After Effects • Premiere Pro • Procreate • Strudel • Photoshop